Innovation isn’t just a buzzword, it’s a responsibility. At G.S. Gelato, we’re constantly looking ahead to anticipate what consumers will want next and how our retail partners can stay one step ahead. That’s why we’re proud to share that our Pumped Up Protein Gelato was recognized as a winner in the Store Brands Game Changers awards.

This recognition highlights what we strive to deliver every day: products that don’t just follow trends, but define them.

Meeting the Moment: The Rise of Protein-Packed Indulgence

Today’s consumers are no longer willing to compromise. They want indulgence and functionality. Taste and nutrition. And protein has become one of the most sought-after benefits across nearly every category.

The numbers tell the story:

  • The U.S. high-protein ice cream category is projected to grow 10.9% annually
  • Expanding from $1.85 billion in 2025 to $3.45 billion by 2032

This rapid growth reflects a fundamental shift in consumer expectations. Protein is becoming a standard in everyday indulgences.

Raising the Bar with “Pumped Up” Gelato

Our award-winning Pumped Up Gelato was developed to meet this demand without sacrificing what makes gelato special in the first place.

  • 10g of protein per serving; one of the highest in the category
  • No chalky aftertaste; just smooth, clean flavor
  • Authentic Italian texture; dense, creamy, and indulgent
  • Available in both a classic recipe and a no sugar added option

The result? A product that delivers on both sides of the equation: flavor and function.

Why This Matters for Store Brands

Winning a Game Changers award isn’t just about the product itself, it’s about what it represents for our partners.

Retailers today are looking for ways to:

  • Differentiate their private label offerings
  • Tap into high-growth categories
  • Deliver premium experiences without the premium price tag

Protein gelato checks every box. It brings innovation to the frozen aisle while still fitting seamlessly into a store brand strategy focused on value, quality, and relevance.

Innovation That Goes Beyond One Product

While Pumped Up Gelato is a standout, it’s also a reflection of our broader capabilities.

We work alongside our partners to:

  • Identify emerging trends early
  • Develop custom formulations (including protein, no sugar added, and non-dairy)
  • Create products that align with evolving consumer demands

Because innovation isn’t a one-time win—it’s an ongoing process.

Looking Ahead

As the frozen dessert category continues to evolve, one thing is clear: the future belongs to products that deliver more. More functionality. More flavor. More value. And we’re ready to help our partners lead the way. If you’re looking to bring the next generation of frozen desserts to your shelves, let’s create something game-changing together!