Our Story

All because two people fell in love.

the owners of the GS gelato company traveled to America from Italy to follow their dreams

GS Gelato is the story of the living proof of love, passion, tenacity, commitment, integrity, dedication, and the clear knowing that “when you believe, all things are possible”.

Our American dream started in 1995, when after a visit to the Emerald Coast of Florida, we fell in love with the area, and we fell in love with the idea of the American Dream…

During our visit to US, we noticed that there was no Gelato! Naturally, with Guido having and extensive background in food, and my life revolving around the sales and marketing world, the idea of starting an American adventure begun to take shape in our thoughts.

Sometimes, at a very specific time in everyone’s life, typically when some life changing event happens, we find ourselves feeling as though we have nothing to lose; a liberating occasion free from ties and fears.

And so, in that instant, when you have a vision you think one of two thoughts: “What if it works?” or “What if it does not work?” You have to make one decision… you act. We chose to focus on opportunities. And life changed forever.

During this time Guido and I were newly engaged and we felt we could conquer the world. Our love for each other was the glue of strong desire for giving birth of our American dream…

I think you might guess what happened! We moved to US in February of 1996!

Our goal was to create, produce and distribute Authentic Italian Gelato and offer this gift of an Artisan Gelato experience to this beautiful country!

We chose Fort Walton Beach/Destin area as the starting point of our American Dream – to create and operate an authentic gelato factory.

Our goal was to create, produce and distribute Authentic Italian Gelato and offer this gift of an Artisan Gelato experience to this beautiful country!

Challenges – reality shows up!

We forgot a couple of details… it is shameful to say so… but we were so excited about our decision that we did not factor in really well that we did not speak English….

As we purchased the Italian equipment needed to produce our authentic gelato, we were reassured by the manufacturers in Italy that the assembly, approval and installation would be easy and the equipment was approved in USA. We did not know at the time that we were going to begin our tribulations. Our dream was barred by unforeseen challenges. Our 1000 square feet facility felt like an empire to us. We were excited that our love and dedication would be so quickly realized.


However, during the final inspection, the Department of Agriculture declined the approval of the equipment. The Italian gelato machinery had never been categorized by the Department of Agriculture and thus, there were no code guidelines to follow.

Perseverance

Growing up, we were instilled to live by three important Italian proverbs:

Where there is a will, there is a way.

When the water comes to the throat, you better start swimming.

Never give up your dreams!

Devastated, we received strong suggestions to return where we came from as “the machines would have NEVER been approved.” Our American Dream was crushed by unrelenting obstacles. We could not speak the language, our equipment was not approved, we received advice to let go such impossible quest… as “they said it could not be done”. For Guido and I, such was not an option. Gelato is an old tradition in Italy, with history of it going back over 2000 years. We thought that there must have been a way to approve our equipment in US…

While we were desperate (but in love!) and there was no apparent solution, we realized that we had two options:

  • Give up and return to Italy
  • Press forward

Despite the resistance we faced, our love for each other and our drive to succeed gave us the strength to press on. “It cannot be done”, became the fuel to propel us to prove differently.

Dedication

At that time we decided to focus on the solution rather than the problem, even though there were no solutions! But when you believe, you don’t have to see the entire staircase, you just have to take the first step. With unwavering faith we took the first step….the “how” would have been unfolded before our eyes…

While attending English classes in the evenings, we worked really hard during the day on our Italian equipment to bring them up to the American code. Long hours of hard labor left us with frayed nerves and exhaustion. Our American dream was attached to a very fine thread. Yet, we continued to persevere, never losing sight of our goal and never stopped believing. We found marvelous people that were willing to help, we learned English, and we focused on our dream. Most importantly, we focused on the outcome, not the process.

gs gelato owners appreciate their staff and visit production facilities

After fourteen strenuous months, our treasured Italian equipment was approved by both the Department of Agriculture and the Food and Drug Administration. It was the first and only equipment of its kind to be authorized for production of gelato for wholesale by any American federal authority. We became the first manufacturer of authentic, artisanal Gelato and Sorbet in the United States of America. That day was June 12, 1997. Our manufacturing license was issued.

the owners of the GS Gelato company tell of their work and commitment

our dream

Our love helped us overcome all the odds. At G.S. Gelato, we continue our commitment to excellence that we have held for over 20 years.

Today, as the leader manufacturer for gelato food service and private label, we welcome you to come along with us on our passionate journey in creating one of the world’s most exquisite dessert creations. Our story is not about proving anything. It is just about believing and not giving up. Growth is about stepping out of our comfort zone.

G.S. Gelato Today
GS Gelato has been growing for 20 consecutive years. We always capture new opportunities; we reach for new heights; we are always on the cutting edge of innovation; we stay true to our commitment to quality; we live by the very same principles of integrity, honesty, passion, and commitment.

Despite Life challenges, we have learned that the only time you fail is when you give up…

Grazie mille…
Simona Faroni
Co Founder GS Gelato

seal

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